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Friday, March 29, 2024

Google's Advice For Targeting Multiple Locations With One Website - Search Engine Journal

Last updated Tuesday, January 18, 2022 14:05 ET , Source: NewsService

Here are Google's best practices and considerations for targeting multiple locations with the same website.

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Google provides detailed advice for websites that need to target multiple locations, such as a business with offices in different states.

This topic is discussed during the Google Search Central SEO office-hours hangout recorded on January 14.

An SEO professional named Gail (last name not provided) asks Google’s Search Advocate John Mueller about an idea her client has to optimize their website for several US states.

Their idea is to create landing pages for each state they operate in, and automatically send visitors from the homepage to the appropriate landing page via dynamic geo IP redirection.

On top of that, they also plan to add a noindex tag to each of the separate landing pages.

If you hear alarm bells ringing, your instincts are correct. This is not a good strategy.

Mueller explains the SEO implications of following through with this plan, and explains various ways it can be done better.

See his advice in the sections below.

First Consideration: Google Crawls From One Location

The first thing to consider when targeting multiple cities or states with the same website is Google only crawls from one location.

That means dynamic geo IP redirects, as Gail’s client proposes, would not...



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