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Are there upsides to the volatility inherent to SEO with all of its Google updates, changing consumer behaviors, and constantly evolving technology?
And just how important are Core Web Vitals, anyway?
I had a chance to catch up with Lillian Haase, CMO at Searchmetrics, recently to get her take on a few enterprise SEO hot topics and advice for beginners in SEO looking to grow into leadership roles.
If you’re in the market for employment with a leading search data, software, and consulting solution, you’ll want to check out her tips as to what Searchmetrics looks for in new hires, as well.
1. Core Web Vitals (CWV) has been a hot topic this past year.
What do enterprise marketers need to know about CWVs now that the dust has settled?
Lillian Haase: “For marketers in any business, focusing on reducing friction for users when they arrive at your website is the name of the game — with or without CWVs.
Before the official announcement that CWV’s page speed signals would become ranking factors, fast-loading and easy-to-navigate websites saw better results in the search engines. The CWV rollout just made it official.
I will say, too, that the dust has only settled in terms of Google talking about CWV.
The work for many brands is still colossal.
Our team sees many large companies still experiencing major...
Read Full Story: https://www.searchenginejournal.com/lillian-haase-searchmetrics-qa/433140/
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