Benita Samuels is a visibility expert and the founder of Visibility Solutions Group. In her more than 30 years of brand marketing experience, she has worked with global organizations such as Nestle, Pfizer and Liberty Mutual Insurance, privately-owned companies such as Forbes Magazine Galleries and numerous start-ups as they’ve launched and grown their brand.
Recognized as a strategic thought leader, Benita has overseen countless digital and traditional campaigns, from complex website development and social activations to integrated campaigns for brands including S.Pellegrino Natural Sparkling Mineral Water, Playtex Baby and many more.
Today, Benita leads a team of category experts supporting the marketing needs of her clients, promoting and speaking on the importance of being digitally visible. She says that having consistent, relevant online business visibility is becoming increasingly essential to business success.
I had the opportunity to interview Benita recently. Here are some highlights:
Jill Griffin: You refer to yourself as a visibility expert and social engagement strategist. What exactly do you do?
Benita Samuels: I was an early adopter of internet technologies, working on the first brand websites and SEO. While effective at the time, that approach expected consumers to seek them out through search.
As consumers fully embraced the internet and joined social sites, marketing moved from search to social media and content distribution to where we are today....
Read Full Story: https://www.forbes.com/sites/jillgriffin/2022/01/18/the-5-places-you-need-to-be-online-and-why-part-1/
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