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Thursday, March 28, 2024

Yoast SEO launches on Shopify - Search Engine Land

Last updated Tuesday, January 18, 2022 12:31 ET , Source: NewsService

Yoast SEO is now available for Shopify site owners, Yoast announced Tuesday.

The company first unveiled plans for the Shopify version of its well-known WordPress app on January 4, 2022. Yoast SEO for Shopify costs $29 per 30 days, unlike the WordPress version of the app, which operates under a freemium model.

Why we care. Yoast SEO is one of the most commonly used SEO apps in the WordPress ecosystem and the launch of an app for Shopify speaks to the rise of e-commerce (particularly over the last two years).

This app is primarily aimed at SMBs, just like the available Google and Bing Shopify integrations (more on those below). The proliferation of SMB-oriented apps for merchants makes it easier for smaller retailers to establish an online presence, even if they’re not working with an agency partner. Together, these products could increase overall competition both in shopping and traditional search results.

RELATED: Shopify SEO Guide: How to increase organic traffic to your store

Search visibility for retailers of all sizes is now a thing. Beginning in 2020, e-commerce took on a more crucial role for most people as pandemic-related safety precautions inhibited in-person shopping. That also drove many retailers to offer their goods, pushing them towards platforms like Shopify.

The search engines picked up on this trend: Google announced its expanded Shopify integration in May 2021 and Bing launched its Shopify integration in December 2021, offering Shopify merchants an easy...



Read Full Story: https://searchengineland.com/yoast-seo-launches-on-shopify-378660

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