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Sunday, May 5, 2024

5 Technical SEO Issues On Large Ecommerce Sites & How To Solve Them - Search Engine Journal

Last updated Wednesday, January 19, 2022 01:00 ET , Source: NewsService

Wish your product listings could rank better on search engines?

Feel like your success is as limited as your crawl budget?

Effectively ranking thousands of products, hundreds of categories, and millions of links requires a level of organization that can sometimes feel out of reach.

This is particularly true when the performance of your ecommerce site depends on a limited crawl budget or disconnected teams.

For large ecommerce sites, it’s an immense challenge.

In this post, you’ll find proven solutions for some of the most persistent technical SEO issues plaguing sites like yours. You’ll learn how to tackle issues around crawl budget, site architecture, internal linking, and more that are holding your site’s performance back.

Let’s get to it.

1. Crawl Budget Is Often Too Limited To Provide Actionable Insights

Growing your ecommerce business is great, but it can lead to a massive volume of pages and a disorganized, outdated website structure.

Your company’s incredible growth has likely led to:

  • Extensive SEO crawl budget needs.
  • Lengthy crawling processes.
  • High crawl budget waste from easily-missed, outdated content, such as orphan and zombie pages, that no longer need to be crawled or indexed.
  • Difficult-to-follow reports filled with repetitive fundamental technical errors on millions of pages.
  • Incomplete and segmented crawl data, or partial crawls.

Trying to solve SEO problems using partial crawls isn’t a great idea; you won’t be able to locate all the errors, causing you...



Read Full Story: https://www.searchenginejournal.com/technical-seo-large-ecommerce-jetoctopus/431955/

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