With 2021 in the books and 2022 upon us, now is a great time to reflect on your search engine optimization (SEO) efforts — what has worked well and what can be improved. With our list of eight foundational tips, you can make sure you have a strong SEO base on which to build a great new year.
1. Stick to a Content Creation Plan
Develop a content strategy to maintain and improve your existing web content as well as create new, high-value content this year. Great content not only draws more visitors to your site via organic search, but also provides more value to every visitor on your site.
Your plan could be as simple as starting a blog, creating buyers’ guides, or lengthening existing content on product and service pages to provide more value. Whatever you choose, make sure you have the time to commit to doing it regularly.
2. Make Your Own Link Opportunities
This year, make the most of each link opportunity with a best practices-oriented link acquisition process. Link authority comes from acquiring high-quality, topically relevant links, and it is one of the hardest elements to increase in SEO. It’s also the most important SEO ranking element after having strong content.
Start with companies you do business with — suppliers and partners — and think of ways to approach them for a link to your site. Don’t forget local business directories and your local chamber of commerce. If a link opportunity lands in your lap, be sure to provide the exact URL you want them to link to...
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