Google Changes Recipe Structured Data Guidance - Search Engine Journal

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Google’s recipe structured data requirements have changed. The old way of structured data is no longer valid and Google requires updating the recipe structured data to the latest requirements.

Recipe Structured Data

Recipe structured data is information that publishers communicate to search engines like Google in order to help them better understand the content. Structured data also allows Google to display the content in engaging ways that call attention to the recipes called Recipe Enhancements.

Typical Recipe Enhancements are:

• Guided Recipes
• Recipe host carousel

Using valid structured data is important. Failure to use correct structured data could cause a site to lose eligibility for being shown in Recipe Enhancements and the subsequent loss of search engine traffic to other sites that do use the correct structured data.

Three Recipe Structured Data Properties Changed

Google’s documentation states that they removed their guidance for specifying a time range for the cookTime and prepTime properties.

The following wording is removed from the cookTime property recommendation:

The following wording was removed from the prepTime property:

Google now only supports exact time for both the cookTime and prepTime properties and one more that Google did not document.

The range of time is no longer...

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