New Performance Metrics tool analyzes performance factors impacting rankings and gives tips for staying visible on the SERPs
SEATTLE, Jan. 19, 2022 /PRNewswire/ -- Moz, a leader in search engine optimization technology, announced today the launch of its Performance Metrics suite within the Site Crawl toolset in Moz Pro. The new feature, which had an initial beta release last Spring, enables SEOs and site owners to automate and streamline performance analyses, which was previously a time intensive task. It also provides insights from Moz Search Scientists on how to improve overall on-site user experience.
When Google rolled out its 'Page Experience' algorithm in August 2021, user experience and performance factors became critical to maintaining rankings in search results. The Performance Metrics suite pulls in all Core Web Vitals, and additional performance metrics that Moz customers should consider fixing to help improve their on-page user experience and, in turn, continue ranking.
"SEOs shouldn't assume Google is done with Page Experience, just because their initial update was finally rolled out. As more and more sites start passing the Core Web Vital thresholds, its impact on ranking will become more noticeable," said Tom Capper, Senior Search Scientist at Moz. "We wanted to offer SEOs a way to automatically analyze their pages for performance and ensure they're armed with the right information on how to improve the overall user experience to help achieve their goals....
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