1. You don’t need to be an authority to rank on Google
According to information recently released by Google, not every website is required to be considered an authority in order to have a positive rank in searches. Google’s search advocate, John Mueller, detailed that a single-page website can still be effective, that most websites do not need to worry about positioning themselves as an authority, and that it’s still possible to create material that will be ranked. (Source: Search Engine Journal)
Why this is important for your firm and your clients: I feel that small businesses spend too much time on search engine optimization. Yes, we all need to make sure our websites meet the basic requirements that Google lays out, like loading fast, using keywords and linking to others. But once you’ve got that done, just focus on making sure your website is truly serving your customers and community with great content and information. If you’re doing that, then your SEO will take care of itself.
2. Automated AP platform Tipalti raised $270M
Tipalti announced that it has raised $270 million. The automated accounts payable platform provides tools that help companies such as Twitch, GoDaddy and Twitter automate the majority of their AP tasks, such as managing invoices and suppliers, matching purchase orders, reconciling payments, helping comply with taxes, and detecting fraud, among other things. With the market for AP software coming in at a staggering $8.77 billion in 2020,...
Read Full Story: https://www.accountingtoday.com/list/questioning-seo-and-other-tech-stories-you-may-have-missed
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