Google is considering reducing the frequency of webpage crawling in an effort to conserve computing resources.
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Google may reduce the frequency of crawling webpages as it grows more conscious of the sustainability of crawling and indexing.
This topic is discussed by Google’s Search Relations team, which is made up of John Mueller, Martin Splitt, and Gary Illyes.
Together, in the latest episode of the Search Off the Record podcast, they discuss what to expect from Google in 2022 and beyond.
Among the topics they address is crawling and indexing, which SEO professionals and website owners say they’ve seen less of over the past year.
That’s going to be a key focus for Google this year as it aims to make crawling more sustainable by conserving computing resources.
Here’s what that will mean for your website and its performance in search results.
Sustainability Of Crawling & Indexing
Since Googlebot crawling and indexing happens virtually, it’s not something you may think has an impact on the environment.
Illyes brings this issue to attention when he says computing isn’t sustainable in general:
“… what I mean is that computing, in general, is not really sustainable. And if you think of Bitcoin, for example, Bitcoin mining has real impact on the environment that you can actually measure, especially...
Read Full Story: https://www.searchenginejournal.com/google-crawl-rate/434265/
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