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With endless options to choose from and the potential to eat three meals a day, the restaurant industry can be an extremely competitive category for local search.
Plus, more restaurant locations are continually opening and new concept types continue to pop up.
Maintaining a strong local search presence becomes more difficult for enterprise restaurant brands who are looking to do it at a major scale, sometimes with several thousand locations.
Many restaurant chains are franchisee-operated, which means the brand doesn’t own or operate their locations but instead provides support to the owner-operators.
This adds another layer of complexity being able to scale a brand’s local search marketing efforts since corporate is not fully in control.
Even though there are many intricacies when running an enterprise restaurant brand, there are many ways for a brand and its individual locations to succeed at local search marketing.
It is critical to have a definitive local search strategy since many restaurant visits start with a search on Google or directly in Google Maps.
In this post, we will explore in-depth how to manage local listings and SEO at scale for enterprise restaurant brands, and our best practices for succeeding in the ever-evolving local search landscape.
Listings Management For Enterprise...
Read Full Story: https://www.searchenginejournal.com/local-seo-enterprise-restaurants/430992/
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