Do Law Firms Really Need SEO?
Lawyers provide a necessary service to clients looking for honest and effective legal counsel. Whether it’s a familial dispute, combatting a DUI, or resolving a personal injury case, law firms are needed to help clients achieve justice for themselves and their families.
So, with such a high demand for lawyers, one might wonder whether digital marketing is even needed to grow your firm. Is word of mouth enough? Do you really need to invest in services like SEO?
The short answer is yes - law firms need SEO in order to grow organically and reach more clients online. But there are many benefits to law firm SEO that go beyond traffic and leads.
What is SEO?
Search Engine Optimization (SEO) is a type of digital marketing that involves driving organic (unpaid) traffic to one’s website and online profiles via search engines - namely, Google. SEO allows law firms to drive target traffic for the long-term, whether to their website, directory listings, or blog.
Many lawyers use SEO as their primary source of marketing due to the nature of the services they offer. Potential clients most often go to Google to find lawyers in their area, as opposed to searching on social media.
This makes SEO the go-to method for law firm marketing.
5 Benefits of SEO for Law Firms
SEO for law firms reaps many benefits. Since clients are using Google to find lawyers near them, your firm will want a presence in the search results. This often does not happen naturally, but...
Read Full Story: https://www.natlawreview.com/article/do-law-firms-need-seo-legal-seo-benefits
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