The Only Shopify SEO Checklist You Need To Rank Your Site - Search Engine Journal

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When it comes to driving motivated traffic to your Shopify store, no other digital marketing strategy is as affordable or impactful as SEO.

For e-commerce retailers, taking the time to ensure your web pages are properly optimized can help increase your organic traffic, meaning more potential customers browsing your products.

Unlike Google Ads or social media advertising, SEO strategies can drive site traffic to your Shopify website long after your ad budget runs out.

For this reason, leveraging SEO is one of the best digital investments a Shopify site owner can make.

What Is Shopify SEO?

Shopify SEO is the process of optimizing a Shopify website to perform better in search engine results.

Although SEO can be applied to any website, Shopify SEO is focused on helping e-commerce retailers who utilize the Shopify CMS to earn more keyword rankings and organic traffic.

Common SEO Challenges For E-Commerce Websites

In general, e-commerce websites are more likely to face certain challenges that can negatively impact search engine performance.

• Thin Content: Google loves in-depth, long-form content. Because product pages tend toward thin content, it can be difficult to boost their rankings in search.
• Duplicate Content: With multiple product pages that are so similar or auto-generated, many e-commerce...

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