Last year was a defining year for search engine optimization (SEO), with demand reaching record levels.
The global pandemic and shifts in consumer behavior certainly shone a light on the need for such a cost-effective and multi-beneficial channel.
In addition, advancements in technology and AI and the better use of search data as a form of business intelligence this year will help marketers get and stay ahead in an increasingly instantaneous and autonomous society.
Time is now a consumer's most precious commodity
Consumer expectations are constantly changing, and the demand for real-time information, reaction, and transactions is rising as time is becoming a scarce commodity.
Consumers are dealing with lifestyle changes that range from working at home and dealing with COVID-19 to transitioning to digital-first communication.
This means that marketers and brands need to instantly respond to consumers' needs. Many are already doing this.
For example, in 2019, Fast Company reported that Meituan-Dianping, a logistics company in China, delivered orders to consumers in less than 30 minutes. And Starbucks' mission is to deliver its customers any type of drink anywhere and anytime, and Amazon One-Click and same-day delivery are typical examples that follow this lead.
Business intelligence needs to be delivered in real-time
In order for marketers and brands to deliver instant information, content and relevant experiences, and rapid end transactions, data and intelligence are...
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