Google has announced a brand new robots tag it will obey going forward, it is named indexifembedded. It lets you control if you want Google to index a page with embedded content. This allows Google to index the content of a page if it's embedded in another page through iframes or similar HTML tags, in spite of a noindex directive. indexifembedded only has an effect if it's accompanied by noindex. Gary Illyes and Weizi Wang from Google wrote "we're introducing a new robots tag, indexifembedded, that brings you more control over when your content is indexed. With the indexifembedded tag, you can tell Google you'd still like your content indexed when it's embedded through iframes and similar HTML tags in other pages, even when the content page has the noindex tag."
In short, let's say I embed a piece of content using an iframe or some type of code embed method. That piece of content often, if it is media, has a directive to be noindexed, but when I embed it on my page that has more context around what I am embedding, it might tell Google that since the embedded content is noindexed, do not index the page I am embedding it on. Here, Google is giving you more control to say, index the page the embed is on despite what the embed page says. It reminds me of Google's warning around embedding Instagram or other images and the SEO issues that can cause.
Google said that the indexifembedded tag "addresses a common issue that especially affects media publishers: while they may want...
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