The Framework Makes The Game Work; Paywall Pain Management – AdExchanger - AdExchanger

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TC Effed?

The Irish Council for Civil Liberties, a privacy advocacy group, published a blog post last week arguing that IAB Europe’s Transparency and Consent Framework (TCF), the industry’s mechanism to convey consent data in online ad bids, cannot be reliably audited and thus is a GDPR violation.

For one thing, IAB Europe couldn’t stop or identify a rogue employee who simply collected data without consent. The data is there for all bidders to see, with an honor-based commitment to only collect and use it with consent for specific purposes.

Sure.

And about that “all bidders” thing. Every programmatic bidder can see the identity and consent data. It determines what they’ll bid.

IAB Europe recently increased the cost to sign up as a consent management platform for the TCF and has also ramped up auditing. But bidstream data visibility could be a serious vulnerability, since the IAB Europe can’t confirm the data is ignored and deleted everywhere.

It’s not a rhetorical question. IAB Europe is waiting on a decision by the Belgian data regulator on this very issue. The trade org already warned members that it expects the decision to ding the TCF.

Tear Down This Wall?

It’s time to rethink the paywall.

The subscription model has been a revenue driver for big-name and independent publishers alike. But there’s growing concern that paywalls could increase information inequality, Insider reports.

Publishers...

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