When bank marketers are faced with creating content for their bank’s website, it might be tempting to group products together on consolidated pages. This, generally, means less work writing, editing and placing product-focused content on the site, which can be a real time-saver. Plus, it has the added benefit of making your site smaller and easier to navigate.
However, the long-term benefits of building out individual pages for all of your products will outweigh the short-term benefits of consolidating your content onto single pages. Read on to learn why ensuring thorough, individualized product pages is an essential part of your bank’s effective SEO and PPC digital marketing strategy.
Target more specific keywords
If you’re engaging in SEO activities designed to grow your organic users, then you’re likely using keyword research as the backbone of these efforts. These keywords, when implemented correctly into your content, can have a huge impact on your visibility in the search results. So, when it comes to building your product page content, having pages that are focused on specific products will make your product pages more targeted and powerful for SEO by reducing the number of keywords used on those pages.
Let’s consider a mortgage loans page as an example. Many bank websites will list all of their home loan types—residential mortgages, first-time homebuyer loans, construction loans, mortgage refinancing, etc.—on a single page, with scant details about each product....
Read Full Story: https://bankingjournal.aba.com/2022/01/individual-product-pages-bring-major-benefits-to-your-bank-website/
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