See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
This week’s Ask An SEO question comes from Arvin from Vancouver, Canada, who wrote:
“One of our competitors has gotten tons of backlinks from unrelated posts including forums like that of apache.org (and many other .edu sites, too). Even after updates like Penguin, why are they considered relevant backlinks by Google?”
Let me begin by saying, Arvin, that we are a sports-loving family.
I currently have four kids on seven teams.
I love the lessons that sports teach my kids.
And one of the big lessons I work to instill in my kids is never to blame the referees for a loss.
I’ve never seen any sporting event where, if one of the teams did something better, the referee’s call would never factor into the outcome.
This lesson translates well to SEO.
If you know how to play the SEO game, what your competitor – or even Google and Bing – does should never be your main concern.
Focusing on your competitor’s SEO instead of improving your own is a frustrating waste of time.
But, as an SEO, it is important to understand the factors that are affecting the rankings of each keyword.
Like Anyone Could Ever Know
Unless you work at Google, you can never be certain about why one site is ranking over another.
We can run sophisticated mathematical models to try to understand the algorithm.
But the bottom line is we can’...
Read Full Story: https://www.searchenginejournal.com/google-bad-competitor-links/434196/
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