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Martin Splitt, Google’s Developer Advocate, believes SEO professionals are unwilling to admit when they don’t know something, which causes friction with developers.
This topic came up in a discussion during the latest episode of Google’s SEOs & Devs video series.
Splitt is joined by Jenn Mathews, SEO manager at Github, to discuss how SEO professionals and web developers can better understand and communicate with each other.
One of the ways SEOs and developers can improve their working relationship, Splitt suggests, is if SEOs could more readily admit when they don’t know something.
He says it’s common for developers to say “I don’t know” and be open to learning new things through testing.
However, it’s rare hear those words from an SEO professional, Splitt says.
Why is that?
Mathews shares her insight as an SEO manager and enlightens Splitt to the fact that SEO professionals constantly have to be on the defensive.
SEO Professionals Always Have To Defend Their Work
The work of SEO professionals is constantly being questioned, Mathews explains.
This puts them on the defensive, and saying “I don’t know” will only lead to greater scrutiny.
Mathews states:
“SEOs are constantly questioned, so it gets to a point where we almost kind of get on the defensive. When we’re asked a question, or how is...
Read Full Story: https://www.searchenginejournal.com/are-seos-unwilling-to-say-i-dont-know/435240/
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