By Manick Bhan
Search engine optimization is a dynamic digital marketing strategy. One day you’re at the top of the SERPs, and the next, Google knocks your business down to page two or stops promoting your pages entirely.
It’s the nature of SEO: algorithms change, competitors re-optimize, keywords grow more competitive, and content, no matter how fresh, eventually becomes stale.
So how can you maintain your rankings and optimize for now and the future? A proactive approach to SEO can help your business weather the changing landscape of search and prioritize what matters most.
To stay ahead of the curve and above your competition in the SERPs, make sure your business is deploying these five SEO practices.
5 SEO practices for staying on top
1. Invest in high-quality content
Despite the changing landscape of search, Google’s north star has always remained the same: to provide high-quality, authoritative, and high-performing web content for users. Investing in quality content always provides the best ROI. Why? Because with every algorithm update, Google refines its ability to identify quality signals that indicate better content results.
If you start with the best content, you don’t have to constantly overhaul your pages when Google releases an update, although they may need a tune-up from time to time. In terms of how to create quality content from the get-go, do the following in your content creation:
- Focus on providing the greatest value to users. Google’s ranking factors...
Read Full Story: https://www.forbes.com/sites/allbusiness/2022/01/27/5-proactive-seo-practices-to-help-rank-now-and-in-the-future/
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