Brand-New Isn't Always Better: This Is Why You Need an Aged Domain - Entrepreneur

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Startup founders too often neglect the power of a domain's age, history and authority. Aged domains, also called expired domains in the SEO community, are an enormous competitive advantage that anyone can tap into. However, they're very frequently overlooked by startup founders who think new is better because it doesn't have any baggage or barriers to entry.

A new startup's best bet for success is to use an aged domain rather than a brand-new one. Since many people don't value domains as much more than website names and extensions, most startups opt for purchasing the latest available name with no history associated with it.

However, this isn't the best strategy since using an old domain can actually increase trust in your business because of its age and track record on the internet — essentially letting potential customers know that you've been around long enough (and successfully) to establish yourself online before they even knew about your existence.

Back in the early days of Google, search results were displayed based on how many links a page had pointed to it — if you had a lot of good "quality" links pointing to your site, then it would show up higher in search results. In order for people to find your website and get those links though, you needed an aged domain that was authoritative enough...

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