The year 2021 proved to be exceptional for Daraz. As the group’s founder and CEO Bjarke Mikkelsen puts it, Daraz ended the year with over 40 million active users on its platform across the five markets and made huge progress on user experience.
According to him, going forward into 2022, Daraz is in a strong position based on the expansion and optimization of its service offering, and the favorable market dynamics across South Asia.
Daraz’s focus for 2022 is to further raise the bar for great customer and seller experience, and to engage more women in the marketplace – both as customers and sellers. He attributes the unprecedented growth to good experience and positive word of mouth. Mikkelsen says that Daraz’s customer satisfaction scores increased dramatically based on a variety of initiatives.
Among the other factors, Mikkelsen points out that digital maturity has also been accelerating in South Asia, in part a result of Covid-19, but also as a result of strong government focus. According to him, the pandemic has certainly played a material role as more customers are shifting to purchasing online while SMEs have had to find new sales channels.
“I firmly believe we are now at an inflection point in South Asia’s digital economy, and in the years to come, we will see exponential growth across the region,” Mikkelsen says.
Speaking about the highlights from last year, he is quick to say that one of the main highlights last year was the introduction of the live streaming...
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