Google's John Mueller answers if value of an internal link is influenced by the location on the page
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Google’s John Mueller offered his insights into internal linking and whether it makes a difference whether the internal links are in the header, footer or the content. His answer was short and direct with zero ambiguity.
Does Value of Internal Links Vary By Page Location?
Internal links are a reference to links within a website from one page to another page.
The person asking the question wanted to know if the location of a link within a web page created a difference in “value” of the link, which presumably means SEO effectiveness.
Whether a link has more value depending on its location on a web page is a legitimate question.
Google’s Martin Splitt made it clear that Google divides a web page into sections and that the main section where the important content exists is called the Centerpiece Annotation.
This is documented in the article, How Google Analyzes Web Page Content and Weights It.
In the article, Martin explains that the main content section is what Google uses to understand what the page is about.
Moreover, Martin said that the different sections are “weighted” differently.
Martin explained:
“And then there’s this other thing here, which seems to be like links to related products but it’...
Read Full Story: https://www.searchenginejournal.com/does-location-of-internal-links-matter/435341/
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