Getting Started In International SEO: A Quick Reference Guide - Search Engine Journal

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For many companies, having a global website is one of the best ways to reach a wider audience to grow their business.

As more quick and easy website design services become available, even an individual can start a business by targeting foreign countries via a global website.

The thing is though, having a global website does not make you successful in other countries.

Also, following the standard SEO best practices does not make your global website competitive in all target countries. While there seems to be boundless information about international SEO available, it is a fact that many of them are either outdated or incorrect.

In this post, I’ll cover some of the key areas of international SEO.

What Are The Differences Between International & Regular SEO?

The standard SEO best practices certainly are the foundation of international SEO as the search engine algorithms are very similar, if not the same, from country to country.

I’d say that international SEO is built on standard SEO knowledge and skills.

So, what makes international SEO different? The main reasons are:

• Languages.
• Multiple websites.
• Popular search engines.
• Local audience.
• Local competitors.

While you pay attention to each site, you must keep an eye on the overall performance when you have global websites. Otherwise, your local...

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