As we enter a new year, most online retailers are setting big goals for their revenue, conversion, and awareness-driving efforts in 2022. With online sales growing steeply over the past two years (aided by pandemic-related changes in consumer behaviour), businesses are naturally looking to maintain this growth and make new improvements to help sustain the momentum. Of course, taking the right steps at the beginning of the year can help business leaders start off on the right foot when it comes to realising their targets by year’s end.
If building more awareness and driving more conversions are priorities for your team in 2022, a website health check is the perfect way to kick off the new year.
Why online retailers should start the year with a website health check
In an increasingly competitive ecommerce landscape, marketers should not be relying solely on paid channels to do the heavy lifting when it comes to customer acquisition, conversion, and online sales. This is especially true today, with new privacy concerns driving down the potency of many digital advertising platforms. To succeed in online retail in 2022, your website needs to work as hard as you do.
In a report by Econsultancy and Deepcrawl, 89% of marketing leaders surveyed agreed that organic search will drive more revenue in the years to come and nearly half (46%) of respondents estimated that organic search influenced more than a quarter of their organisation’s total revenue. But to succeed in organic...
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