Google has launched a new feature in its mobile search results called People search next, a Google spokesperson has confirmed with Search Engine Land.
The feature is meant to “help people more easily get to and see popular next searches based on what they’re searching,” according to Google’s spokesperson.
What is People Search Next? People search next is an addition to Google’s mobile search results – not a replacement for another feature. It joins other Google search features like People also ask, People also search for, Refine this search, and Related searches.
The feature is available on mobile in the U.S. for English-language queries, according to Google.
Examples of People Search Next. Here’s what it looks like on a search for [dentist near me]:
It also shows for [eye doctor near me]:
In these examples, People search next appears just above Related searches. This seems to be a consistent pairing.
If not for Google’s mobile search results being infinite scroll, the positioning of People search next seems to be what would normally be “bottom of the SERP.”
So far, I’ve been unable to find People search next for any types of queries other than “near me”. And it doesn’t show on every “near me” type query. Looking for [plumber near me], [restaurants near me] or even [doctor near me] failed to trigger the feature.
However, Google says the search feature is not limited only to local, “near me” searches. Google also told me that People search next will appear “when our systems...
Read Full Story: https://searchengineland.com/google-people-search-next-mobile-search-feature-379370
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