Regularly posting SEO-friendly blog content can make a big difference to how well your entire website performs. Here are some basic principles you can follow to give your blog the best chance of ranking well.
SEO (search engine optimisation) is a complex business. Google and other search engines use a wide range of criteria when judging how to rank website pages. And to make things more difficult, they regularly change their algorithms. Your organisations’ SEO strategy will need to cover several strands of activity, including making any necessary technical adjustments to ensure your website performs well.
The good news however is that the basic principles of SEO copywriting remain the same. And the really good news is that writing an SEO-friendly blog for your business or company means creating content that is accessible and engaging to your readers.
If you don’t have a professional copywriter to support you with creating your blog content, you can make small changes to make your blogs more SEO-friendly.
1. Clearly define your topic
It sounds obvious but before you start drafting your blog, you need to pin down exactly what you want to write about. Being crystal clear on your topic will help you write purposeful content and could also give your blog a better chance of ranking well.
If you’re working with a copywriter or SEO specialist, they may be able to carry out keyword research. This will identify which words people search for most, within your chosen topic, industry...
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