Let’s look at the claims surrounding inbound links as a ranking factor, followed by evidence that either supports or debunks those claims.
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Inbound links, or backlinks as they’re commonly referred to, have mattered to SEO for as long as Google has been using an algorithm to rank search results.
Historically, having a greater number of inbound links has increased a website’s chances of earning high rankings in search results.
Links continue to be important to Google, but there’s more nuance to it compared to the days of PageRank.
Let’s look at the claims surrounding inbound links as a ranking factor, followed by evidence that either supports or debunks those claims.
The Claim: Inbound Links Are A Ranking Factor
Inbound links refer to links pointing from another domain to your website.
There are a number of claims surrounding inbound links as a ranking factor.
The first is simply that inbound links are ranking signals for Google’s search algorithms.
In other words, Google assesses the links pointing to a webpage when determining how to rank it in search results.
Other claims about inbound links relate to the strength of the ranking signals generated by the links.
Quantity is said to be one of those factors, with more links creating stronger signals.
The referring domain is said to be another factor,...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/inbound-links/
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