Google is of the opinion that if it operated Search with complete unabated transparency, the end result would be a massive dip in search result quality. It turns out that many SEO experts agree with the company's sentiments as well.
Google’s been rather adamant about refusing to elaborate upon its exact search engine optimization guidelines, choosing to operate of its own uninterrupted volition. Ultimately, the tech giant doesn’t really catch a lot of flak for it either. Google Search is the company’s flagship product, and even to this day is an incredibly useful font of knowledge for a majority of netizen running around with questions. If it works, don’t fix it, and certainly don’t ask how it works because the effort isn’t really necessary. This is the thought process that most individuals have resigned themselves to as they continue to utilize Search as effectively as possible. However, in recent times, netizens have begun to think whether or not such secrecy is necessary, or helpful even. It only makes setting up websites more difficult for other individuals, and has them essentially brute-force their way onto the top of the Search results; months of trying out different interfaces and layouts, just to appease an algorithm that refuses to elaborate upon what it is that it needs from netizens.
Azeem Ahmed, better known by his online moniker AzeemDigital, is a digital marketing expert who’s managed to build quite a reputation for himself; outside of the marketing world,...
Read Full Story: https://www.digitalinformationworld.com/2022/01/google-is-adamantly-refusing-to-be.html
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