This article was contributed by Atul Jindal, web design and marketing specialist.
Data science is trending among modern ways of digital marketing. It helps businesses make data-driven decisions. Every two out of three marketers believe that these decisions are superior to their non-data-driven counterparts. Data science augments various areas of digital marketing, making these processes more effective and less time-consuming. Search engine optimization is one of these processes.
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Traditionally, SEO has relied on assumption-based best practices. And it still does. However, with the presence of massive amounts of data, it makes no sense as to why marketers won’t use it to streamline their SEO efforts. Data uplifts SEO by helping marketers see what previous strategies have worked and enabling them to predict what will work in the future.
In this article, I’ll share some data-driven SEO strategies so you can uplift your SEO efforts with data.
How to use data science to boost your SEO
Data science deploys modern tools, technologies, and practices to analyze large volumes of data and extract meaningful information out of it. Data itself is nothing but numbers — it’s the science that makes it insightful, helping businesses to make informed decisions. Data science consequently makes data the valuable resource it’s considered to be today.
Data science can also boost your SEO by helping you make more data-driven...
Read Full Story: https://venturebeat.com/2022/01/30/how-data-science-can-boost-seo-strategy/
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