Link graphs are important to know about for SEO because they're a fundamental part of how Google understands and ranks websites
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Search engines create maps of the Internet called Link Graphs and these maps help search engines determine whether or not a site is relevant or low quality and how the site fits into the Internet. Link graphs are a part of ranking and for that reason it’s important to understand what they are how your strategies make sense with this way of mapping the Internet.
What are Link Graphs?
Search engines map the Internet by the link connections between each website. These maps of the Internet are called Link Graphs. Link graphs reveal multiple qualities about websites on the Internet.
- Link graphs show how sites are connected to each other.
- Link graphs can be used to identify what topics a website is about.
- Link graphs can be used to identify spammy sites.
Sites Link to Other Sites Related to their Topic
Sites about software and technology link to other sites about software and technology. Sites about cooking tend to link to other sites related to cooking.
The important take away about link graphs is that they can help tell search engines what a site is relevant for.
The link graph can also reveal networks of spam sites. While spam sites link to normal non-spam sites, normal...
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