The digital landscape is always evolving, and as it does, it increases its offering to marketing departments across a variety of industries. With the constant need for change, marketers need to be flexible and agile with their planning. SEO, for example, has taken many steps forward with the acceleration of new technologies such as artificial intelligence, machine learning, and voice assistants. As mobile devices also advance their UX to keep up with demand, SEO now has a central role in marketing strategies for all businesses.
The pace of technology will only speed up, which comes with both advantages and disadvantages for marketeers. To keep up, businesses need to retain their content rankings, and to do this, marketers have to be utilizing the latest in SEO trends.
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Voice search
Voice search has quickly become a critical element in SEO, with more than 43% of online consumers making purchases through voice-enabled devices and around 60% of shoppers using it to find local businesses. As its popularity soars, voice-enabled device sales have surpassed that of tablets in 2021.
The need to optimize a brand’s online presence to be compatible with voice search is now more crucial than ever before, and while it is still considered an emerging trend, it is no secret that it fuels SEO and has transformed the way people use the internet. There has been a rise in demand...
Read Full Story: https://aithority.com/technology/martech/biggest-seo-trends-that-will-rule-the-marketing-world-in-2022/
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