Google doesn’t consider all reciprocal linking unnatural. In many cases it makes sense for two sites to link to each other.
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Reciprocal linking isn’t always bad, in Google’s view. In many cases it’s natural to link back to a site that links to yours.
This is stated by Google’s Search Advocate John Mueller during the Google Search Central SEO office hours hangout recorded on January 28.
An SEO professional named Seth Mendelsohn joins the livestream with concerns regarding preserving the value of backlinks.
He asks if any value will be lost from inbound links pointing to his site if he links to those sites in return.
Mendelsohn clarifies he’s not looking to do this as part of a link exchange. Rather, he believes the links would be beneficial to visitors.
Would the inbound links pointing to his site lose value if he were to link back to those domains?
Or worse, would Google see this as a form of unnatural link building?
Here’s what Mueller says.
Reciprocal Links Aren’t Always Bad
Certain forms of reciprocal linking are against Google’s webmaster guidelines, which is why Mendelsohn is being extra cautious about which pages he links to.
A link exchange, where two sites agree to link to each other in an attempt to manipulate search rankings, is strictly prohibited.
This situation, on the other hand, is...
Read Full Story: https://www.searchenginejournal.com/google-affirms-reciprocal-linking-is-natural-in-many-cases/435923/
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