Learn how to craft a link building strategy that drives sustainable results – and what you should definitely avoid.
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Link building has always been a search engine optimization (SEO) staple.
However, in the 23 years that Google has existed, link building strategies have evolved into sophisticated practices.
At first, link quantity was the name of the game.
The more links your site had, the higher it ranked on search engine results pages (SERPs).
Today, Google focuses on quality links vs. quantity to ensure that websites providing valuable content are ranked higher.
This shift in focus has made link building a lengthy but vital process.
Websites need quality links to rank, but site editors no longer link to a page “just because.”
Now, link builders must focus on finding relevant sites for backlinks and providing valuable content for that audience.
Link builders must put time, thought, and energy into building sustainable link building strategies to help rank their websites in the SERPs.
How To Create Your Link Building Strategy
Link building strategies take a bit of upfront leg work, but once you’ve laid the groundwork, you’ve set yourself up for considerable success.
To create your link building strategy, consider the following steps.
Analyze your site.
Before you determine which sites to pursue or...
Read Full Story: https://www.searchenginejournal.com/top-link-building-strategies/435147/
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