Using emojis in page titles and meta descriptions is allowed, but won’t help with SEO and may even be ignored.
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Google provides an update on the use of emojis in webpage titles and meta descriptions, saying they’ll neither hurt or help SEO.
This is stated by Google’s Search Advocate John Mueller during the Google Search Central SEO office-hours hangout recorded on January 28.
One of the submitted questions asks for an update on Google’s position on emojis, specifically when it comes to using them in titles and descriptions.
Websites are allowed to use emojis when optimizing pages, as they’re not against any of Google’s guidelines.
But is it advisable to use them?
Optimizing webpages with emojis seems like wasted effort, but you can decide for yourself after reading Mueller’s response below.
Google’s Position On Using Emojis In Page Titles & Descriptions
Websites can use emojis anywhere they want — whether that’s in titles, meta descriptions, or in the main content.
However, there’s no guarantee Google will show them in search results.
Google rewrites a majority of titles as it is, but even if it chooses to display the title you’ve written it may disregard the emojis.
Mueller says Google won’t display emojis if they’re disruptive or make the search snippet look misleading.
Instead, Google will...
Read Full Story: https://www.searchenginejournal.com/google-says-emojis-wont-hurt-or-help-seo/436079/
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