The digital marketing industry can be confusing to those who are unfamiliar with it, especially if they don’t know all the acronyms and platforms. When I first started in the paid search industry in 2008, I thought my friend who told me about JumpFly worked in “paperclip” marketing because she kept talking about pay-per-click. And I wondered how much marketing an agency could do for a single product like a paperclip.
It turns out my cluelessness about the digital advertising space is fairly common. One of the questions our sales team often gets asked is: “What’s the difference between SEM (search engine marketing), SEO (search engine optimization), and PPC (pay-per-click)?”
For me, it was easiest to think about online advertising and SEM as a big umbrella with PPC and SEO underneath.
In order for SEM to deliver the optimal results, there needs to be both PPC and SEO efforts in place. But what is the difference between PPC and SEO? The main distinction between these two sides of the same coin is that PPC is paid while SEO is not. That doesn’t mean that SEO is free, as there is a cost that goes into crafting compelling and well-optimized content for your website, but with SEO, there is not a cost per click like with PPC.
The concept of PPC is relatively simple. It’s in the name itself: pay-per-click. When you set up a PPC account, you build ad campaigns containing keywords that users would use to search the internet for the goods and/or services that your business offers....
Read Full Story: https://www.jumpfly.com/blog/the-difference-between-seo-sem-ppc/
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