Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below.
Determine whether a link disavow is needed and avoid costly mistakes.
Google’s disavow links tool launched nearly a decade ago, on October 16, 2012. As we approach the tenth anniversary, webmasters still have confusion and disagreement regarding how to approach a link analysis and properly use backlink data when considering a disavow. A lot has changed since 2012!
Whether you’re disavowing as a preventative measure or a means to recover your rankings, we’ll review current-day approaches to take based on our experience disavowing links over the past decade.
Who may need a link disavow?
Let’s begin by answering who likely doesn’t need a disavow, and that’s most of you. If you’ve stuck with natural link acquisition and SEO traffic is on the rise, a link disavow is unlikely to help. This is especially true if your site already has a relatively small number of backlinks or is in a less competitive vertical. Submitting a disavow can even hurt the rankings of otherwise healthy websites if the tool isn’t used wisely.
Consider analyzing your backlinks and submitting a disavow if:
- You have an “unnatural links” notice in Google Search Console and corresponding manual action.
- You know unnatural links were acquired to your website, either recently or at any time in the past. Even links from years ago can come back to bite you as Google...
Read Full Story: https://searchengineland.com/to-disavow-or-not-getting-it-right-10-years-later-379551
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
