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Perhaps you’ve heard of enterprise crawler-turned-end-to-end-SEO-management solution Botify in the past.
But what has the company and its team been up to lately?
And perhaps most importantly for this audience – where are they headed and what are they looking for in new SEO talent to help get them there?
I had a chance to chat recently with Botify’s CEO, Adrien Menard.
Read on for his take on the most pressing challenges and opportunities in enterprise SEO, what’s new with his brand and tool, what Botify is looking for in new SEO hires, and more.
What Are The Greatest Analytics Challenges & Opportunities In Enterprise Right Now?
Adrien Menard: One of the biggest challenges for enterprise organizations is leveraging the massive amounts of raw data available to them efficiently and effectively in order to make sound decisions. This is particularly true for enterprises that maintain large or complex sites.
Any organization today can get more than enough data for a skilled organic-search professional to understand how a few pages are functioning and improve them.
However, it is impossible for humans to manually review this data for thousands of intricately connected pages and derive actionable insights on a daily or weekly basis. That requires powerful data analysis tools and, frankly, machine...
Read Full Story: https://www.searchenginejournal.com/botify-ceo-enterprise-seo/433119/
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