This MTD exclusive was provided by Dan MacDonald, a freelance writer and former public relations vice president for Bridgestone Americas Inc. Dan founded MacDonald Communications, which focuses on public relations and digital marketing. He can be reached at (615) 681-5387 or dan@ maccomm.net. Website: www.maccomm.net
Have you Googled your business lately? I hope so, because for a tire dealership, reputation is everything. If you give customers great service they can trust, they will stay fiercely loyal to you and tell their friends. If you don’t, watch out! Customers who feel like they have been underserved will let others know.
Here are a couple online reviews that popped up when I Googled a tire dealership in my area:
“Rude receptionist with terrible customer service. Team has very poor time management skills. You deserve no stars.”
“Booked an appointment and got there 15 minutes early. More than one hour later my car was still not in the bay. When I asked about my car, she said she could give me my car keys back. I do not recommend this business.”
I don’t know about you, but reading reviews like these would have me quickly looking for another tire dealership. I suspect you would do the same.
Selling tires and automotive service is a word-of-mouth business, so managing your online reputation must be central to your digital marketing strategy.
In the customer’s mind, you are what people say you are online. Today, online reviews play a huge role in whether a consumer...
Read Full Story: https://www.moderntiredealer.com/articles/32969-how-to-make-google-work-for-you
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