EXPERT ADVICE
Many businesses rely heavily on organic search engine traffic for business, perhaps in many cases too heavily or even exclusively.
With the majority of searches happening on Google, updates to how Google is serving results could put a complete halt to new customer acquisition, leads, sales, and ultimately revenue.
Oftentimes, Google will pull back a major change or the results will self-adjust as users’ behaviors indicate the older results were more helpful than the updated results.
Perhaps you were hoping to see Amazon.com in the results as you might typically, so you scroll until you find that old Amazon URL, indicating to Google that the URL should be moved back into the higher position held prior to the update.
Businesses that are aware of this tend to have more patience after a major change and are less concerned.
However, some businesses have made choices in techniques used since the last Google update that may not align with Google’s search guidelines.
Some of these tactics include buying links in an effort to “game” search results, attempting to manipulate search behaviors using networks of search and clickers, or showing one set of results to users and something different to search engines. These are typically the greatest concerns of website owners when it comes to Google announcing or releasing a core algorithm update.
Following are some ways in which you and your business can best manage the latest core update to Google’s algorithm.
Google’s...
Read Full Story: https://www.ecommercetimes.com/story/managing-googles-algorithm-updates-87406.html
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