All About Link Building & Backlinking Websites In Australia

The ever-changing landscape of Search Engine Optimisation (SEO) keeps businesses and marketers on their toes. Internet users are growing by around five per cent every year (over 222 million between 2020-2021, and that’s not including social media), and most people now realise strong SEO is non-negotiable. With 75 per cent of searchers never going beyond the first page, achieving a top rank has never been more desirable for standing out and growing a site’s audience.

As an original SEO factor, backlinks were once the foundation of Google’s PageRank algorithm, and alongside a solid site structure would be all a website needed to swiftly climb up the SERPs (Search Engine Results Pages). Today, Google’s algorithms are considerably more complex, and backlinking is just one of the hundreds of factors used to determine page rank – but they remain a key ranking signal.

In the now-saturated Wild West of digital marketing, the efficacy of link building is often disputed, however, many studies have proven it is a powerful way to improve website authority and should therefore be a top consideration for anyone serious about SEO.

If that’s you, read on.

What is a backlink?

Also known as inbound links, backlinks are a connection between two web pages, be it through a text, image or logo hyperlink. Think of a backlink like a referral, or a vote of confidence – a way of saying your page vouches for the content of another page....

Read Full Story: https://www.businessnews.com.au/Link-Building-Backlinks-Are-they-still-worth-it

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