Omicron cases are spiking nationwide and are expected to increase even more within the next two weeks, according to the U.S. Surgeon General. For small businesses, this is rough news to hear considering the hardships they have been dealing with for the past two years. While some small businesses received financial aid or PPP loans during the pandemic, the majority did not. Which means this recent Omicron surge has continued to add to the widespread staffing and inventory shortages.
Around 70% of small businesses were financially affected by Omicron, according to a study by Goldman Sachs. Fortunately, there are a few options to help businesses bounce back. Firstly, businesses should research funding and loan opportunities available to them outside of traditional lending. Over five million new businesses started in 2021. Consequently, in 2022, these new small business owners’ needs include raising affordable capital to scale their business, developing efficient digital marketing to get more customers, and most importantly, finding time to actually run their business. There are several companies, like Business Warrior Funding, that will help entrepreneurs grow their business and offset the difficulties often associated with traditional bank lending.
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Additionally, businesses can continuously highlight pandemic precautions within their staff to ease customer concerns. Careful customers who are already limiting their...
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