Here's a list of actionable strategies to spot-on measure search engine optimization's return on investment.
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You likely heard the saying, "You have to spend money to make money." Well, the same is true when it comes to search engine optimization (SEO). To see a true return on that investment, you need to track results, but doing so can be tricky, especially if you are not sure which metrics to track. The good news is that Google Analytics can help make sense of website traffic and conversions, so you can see exactly how much value your SEO efforts are adding.
Put simply, SEO ROI is the return you get from money invested in SEO — the actual monetary benefits that it reaps, and the best tool for determining that is Google Analytics. Using it, you can get complete information about a website’s traffic: how visitors are responding to it, where they are from and what the best keyword strategy might be to increase their numbers.
What SEO ROI reveals
• Effectiveness of strategy: This is established using several parameters, such as website traffic, visitor retention rate and visitor bounce rate.
• Revenues: If your SEO strategies are not generating revenue, no amount of website traffic will make a difference. Therefore, you need SEO ROI to know how investing in SEO is adding to profits.
• Need for marketing fine-tuning: When you are aware of returns from different marketing channels, you can modify your strategy to...
Read Full Story: https://www.entrepreneur.com/article/411105
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