Digital marketing is a continuously changing and perplexing jumble of approaches. Through it, social media marketing, video marketing, and mobile marketing have grown in popularity over the decade.
However, a successful marketing method has been around for a considerable duration and perhaps produces better results: Search Engine Optimization (SEO).
SEO, like the digital marketing industry as a whole, is continually growing. This is partly due to the intricacy of searching and partly because the corporations operating search engines do not like to divulge how their algorithm evolves.
Considering the secrecy, specialists have had to construct several SEO strategies via testing and backward engineering.
During the 1990s, when SEO was in its infancy, the central emphasis was on keywords. Hence, website owners could boost their ratings and generate organic visitors by putting as many keywords as possible on their sites.
Unfortunately, it was unappealing, expected, and did not result in high-quality results. With that said, keep reading as we delve into why link-building is essential.
History Of Link Building
BackRub, a search engine, was the first to introduce quality backlinks in 1996. As a result, the value of link building from relevant websites emerged as a key ranking criterion.
BackRub went on to subsequently evolve into the well-known search engine Google.
Earlier, Google showed us that backlinks were a crucial component of their ranking factors, and this feature has...
Read Full Story: https://smallbiztrends.com/2022/02/importance-of-link-building-strategy.html
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