See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
Ecommerce is expected to reach almost 35% of sales among big-box retailers worldwide by 2023, rising from 23% in 2019, according to Edge Retail Insight.
This growth is expected to continue, with ecommerce taking a nearly 40% share of sales by 2025.
This comes amid strong online growth and stable or declining physical store sales worldwide.
However, store-based retail nevertheless continues to account for the majority of sales. Additional research shows consumers prefer a mix of online and offline shopping.
Regardless of how the transaction is carried out, the majority of shoppers use search engines for discovery and comparison shopping.
That means that whether customers are shopping in your store, on your website, or via a social commerce platform, SEO is an area of opportunity retailers cannot afford to miss.
Here are 10 top priorities for your retail SEO strategy.
1. Keyword Research
Keyword research is extremely important for retail brands. Knowing what keywords consumers are searching for and how they are searching is vital to building out your informational architecture and content strategy.
It should cover keywords at all stages of the fragmented user journey:
- informational,
- navigational,
- transactional,
- and intent-based.
There are a plethora of keyword research tools, but always make sure...
Read Full Story: https://www.searchenginejournal.com/retail-seo-priorities/436115/
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