- How to use GA4 to get better insights into your customers' behaviors
- Setting up GA4 on your websites (without complex code changes)
- Establishing goals and tracking conversions from your website visitors
- How to use Google Data Studio to analyze, visualize, and present your customer data to stakeholders
- Why the new GA4-exclusive tools can find customer patterns that older, cookie-based tracking couldn't dream of
- How to use the data produced by GA4 to level up your marketing strategy
IMPROVE YOUR MARKETING RESULTS WITH GOOGLE'S AI
Digital marketing was built to track cookies. But with new data privacy laws around the world, the Wild West days of tracking Internet users are coming to an end.
But hope isn't lost—Google has a powerful suite of tools for you. The AI-backed tools in Google Analytics 4 help you gather valuable customer data, analyze it in new ways, and better understand your market. Knowing how to use GA4 today prepares you for the future of web analytics.
Join data detective and digital guru Christopher S. Penn as he walks you through GA4. He'll show you how to make the most of its powerful features and turbocharge your marketing.
You have multiple ways to complete the lessons and earn your certificate of completion:
- Attend all of the Watch Parties
- Attend some Watch Parties and complete the rest of the lessons on-demand
- Watch all of the lessons on-demand (after their Watch Parties) when it works for you
OUR EXPERTS
Christopher S. Penn is a recognized thought...
Read Full Story: https://www.marketingprofs.com/masterclass/46555/google-analytics-4-for-marketers
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