Google is testing “Buying Guides,” a new mobile search results feature that presents users with various drop-down menu options to learn more about the product they’re searching for, the company has confirmed to Search Engine Land.
Tip of the hat to Brian Freiesleben for bringing this to our attention.
Why we care. Editorial content — not e-commerce links — show up in the various drop-down options of the Buying Guide, which could be another place in the SERPs where your content marketing can appear.
“Brands” was one of the drop-down options in the Buying Guide I saw, so it’s safe to assume that the same Brand section will appear in many Buying Guides. Brands will want to ensure that they appear in the Buying Guides for as many of their products as possible — being omitted when your competitors are being shown to users puts you at a disadvantage.
How it works. A price range is shown at the top of the Buying Guide, right below the title of the search result feature. The drop-down menus within the Buying Guide cover several characteristics that might help shoppers narrow down their options. Tapping on a drop-down menu shows the user editorial content; Google did not say how it ranks content that appears in these sections.
The “Types” and “Brands” menus showed carousels that users could interact with to toggle the information shown (for example, users could select from “Composite,” “Aluminum,” “Hybrid” and “Wood” in the Types menu to find out more about bats of the selected...
Read Full Story: https://searchengineland.com/google-tests-buying-guides-in-mobile-search-results-380027
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
