It's true that your site can be penalized if you practice SEO with the wrong tactics or if you intentionally try to manipulate your rankings in an unfair or unnatural way. But could that permanently ruin your website or cripple your chances of long-term marketing success?
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Despite the long history of the strategy and the ample availability of tutorials and guides on the subject, there's still a lot of confusion and a lot of irrational fear around search engine optimization (SEO). It's true that your site can be penalized if you practice SEO with the wrong tactics or if you intentionally try to manipulate your rankings in an unfair or unnatural way. But could that permanently ruin your website or cripple your chances of long-term marketing success?
What is SEO?
Let's start with the basics, in case you're unfamiliar. Search engine optimization (SEO) is a set of strategies you can use to increase your business’s rankings in search engine results pages (SERPs). The higher you rank, the more visibility you get, and the more people will visit your website.
You can do this by taking advantage of Google's ranking algorithm (and, incidentally, the ranking algorithms of other search engines). Google preferentially ranks websites that have high levels of authority and trustworthiness. Essentially, modern SEO is all about improving that perceived trustworthiness. You can do that by writing great content, improving the...
Read Full Story: https://www.entrepreneur.com/article/403054
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