Websites looking to benefit from Google’s product review algorithm update should focus on using original photos.
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Google’s Search Advocate John Mueller recommends using original photos when publishing product reviews in order to benefit from the algorithm update that rewards in-depth research.
This is stated during the Google Search Central SEO office-hours hangout recorded on February 4.
A website owner joins the livestream to ask Mueller about best practices for using images in product reviews.
He asks if editing existing photos found elsewhere on the web would be enough for Google to consider them unique content.
Or would it be better for the site owner to use original photos he’s taken himself?
Here’s Mueller’s response.
Google’s Recommendations For Images In Product Reviews
Google rolled out an algorithm update last year that’s designed to reward product reviews with in-depth, first-hand research.
To benefit from the algorithm update, Google recommends providing unique content beyond what is available from the manufacturer.
So the question is whether editing existing photos are enough to make them unique, or if Google wants to see original photos.
Mueller says “unique” refers to photos you’ve taken yourself, not artificially enhanced photos.
While Google’s algorithm can’t automatically...
Read Full Story: https://www.searchenginejournal.com/google-recommends-original-photos-for-product-reviews/437050/
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