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Meta descriptions can help appear in search results and social media, enticing people to click through and visit a site.
They can help search engines like Google understand what a web page is all about, too.
If you run a site audit using one of many SEO tools, you may find a flag or warning about missing or duplicate meta descriptions.
This could suggest that you need to make sure each page has a unique meta description, as part of your SEO strategy.
But are meta descriptions actually a factor in Google’s search ranking algorithm?
The Claim: Meta Descriptions As A Ranking Factor
The idea here is that if you write an optimized meta description, it will help you rank higher in Google search results.
Since we’re talking about a field with fairly limited space, the conventional wisdom is that you should use your target keyword phrase in the meta description as SEO best practice.
Yoast is considered one of the definitive experts as far as meta descriptions go.
At the time of publication, the Yoast WordPress SEO plugin was in use on over 7.9 million sites.
And here’s what Yoast recommends as far as meta descriptions go:
- Keep it up to 155 characters.
- Use your focus keyword.
- Make sure it matches the content of the page.
If and how often you use the focus keyword in your meta description is part of the...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/meta-descriptions/
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